PR experts: If Apple wants to keep word of mouth Zexu recall iPhone 4

Crisis public relations expert, Professor Matthew Seeger said today, iPhone 4 antenna effect caused by the brand and user sentiment is inevitable, this popular smartphone devices will continue to face the spread of complaints, hardware recall measures "inevitable", if not as soon as possible announced plans accordingly, will share a "potentially damaging."

Another public relations expert Larry Barton companies also have said that Apple needs a serious response, the current free repair and return policies do not seem positive.

They think that Apple has the responsibility to repair the consumer's cell phone, and no additional costs for the consumer.

U.S. investment bank Piper Jaffray analyst Gene Munster - Munster (Gene Munster) Recommendation letter to investors, said investors can not because of Apple's iPhone 4 currently debating the issue and runs the risk of the antenna. He expects Apple iPhone 4 antenna maintenance may result in Apple operating income decreased 1 percent.

Munster writes: "the public's attention from the recent escalation of the end of the iPhone antenna problem to predict the future up to the iPhone, we think that this problem does not change the iPhone's development prospects, in fact, we expected that this problem only occasionally to 25% of the iPhone 4 user impact, and not difficult to solve. "